You searched for: "*"

The results has been filter on Authors containing Herman Santy.
ANA has found 2 results for you, in 215 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

Diary

To propose a text on radio research during this ESOMAR Symposium on Electronic and Broadcast Audience Research is perhaps a way to try to show off but if it is it is also more than that. Radio as a medium is gaining back the importance it lost to...

Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994
Author: Herman Santy
May 1, 1994
×

Citation

Santy, H. (1994a, May 01). Diary. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/diary


Research papers

What are we measuring and for whom?

The paper describes the BRT audience measurement system existing since 20 years without major changes. By lack of money the audience researchers have to stick to a diary system which was very effective the time it started but gets now out of date and...

Catalogue: Seminar 1987: The Application Of Research To Broadcasting Decisions
Author: Herman Santy
June 15, 1987
×

Citation

Santy, H. (1987a, June 15). What are we measuring and for whom?. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/what-are-we-measuring-and-for-whom-